RESEARCH & DATA

We’ve been gathering data on relational organizing since our inception. Over the last five years, we’ve partnered with leading researchers to conduct first-of-their-kind studies that prove the efficiency and effectiveness of relational organizing.

Friend-to-Friend Texting Increases Voter Turnout

Columbia Data Science Institute

During the 2018 midterms, the largest-ever relational organizing study found that a text message from a friend via Impactive increased likelihood to vote by 8.3 percentage points, far exceeding turnout effects from traditional organizing methods.

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Relational Contact Increases Supporter Engagement

The Analyst Institute

Community Change’s 2020 organizing program demonstrated that outreach from a friend or family member via Impactive makes a contact 6.5x more likely to sign a petition and 8x more likely to opt-in to an organizing event.

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