These days, there’s little that people can’t do online. Over 90% of American adults are online, and digital solutions are constantly expanding. This includes solutions for Democratic campaigns and progressive organizations; digital organizing software is a fixture in the social impact space as more teams use it to streamline their organizing efforts every year.
So, what can digital organizing software do for campaigns and organizations? Read on to learn the top reasons why teams love these digital tools.
Digital organizing software keeps information and calls to action in one space.
There’s a whole lot of ways to communicate with and organize volunteers, including email. Emails are a popular way for organizations and campaigns to send out updates and calls to action, but solely using email may not be the best way to keep volunteers informed. Emails can get buried in a pile of other messages, and volunteers may have trouble searching for the right information from previous emails.
Enter: digital organizing software. Digital organizing software conveniently allows volunteers to access all the information they need in one location. For example, Impactive designates one feed for all the newest actions for volunteers to take, like sending peer-to-peer texts to increase voter education or sharing an infographic on social media platforms. Through the web platform or the mobile app, volunteers can scroll to find actions they missed or planned to complete later. Or, they can simply use the platform to stay informed of the latest mobilization efforts of their organization or campaign. Designating one go-to space for volunteers makes it much easier for new and existing volunteers to take action.
Organizing software allows organizing teams to keep track of progress and success.
Every time volunteers take action, they contribute to the overall success of a campaign or organization. But how can campaigns and organizations keep track of the impact they create? Metrics like the number of texts sent, links clicked in texting campaigns, and the number of responses can be great indicators for how well a digital organizing action is performing. Digital organizing software automatically tracks these metrics, providing instant insight into the overall campaign performance.
And sometimes, performance isn’t all about measurable results. On digital platforms like Impactive, volunteers can submit user-generated content about the best conversations they’ve had with contacts they texted or speak about how a single peer-to-peer exchange influenced their decision to start volunteering with the organization or campaign. This creates an opportunity for organizing teams and volunteers to hear stories of successful outreach.
Digital organizing platforms encourage a sense of community for volunteers.
When volunteers feel a sense of community within the organization and campaign, they’re more likely to find fulfillment and continue engaging. After all, one of the benefits of volunteering is that it allows people to expand their social network and increase ties to their community. But for those who volunteer digitally, it can be challenging to find the same sense of community that they might find by attending in-person events.
Fortunately, digital organizing software like Impactive offers a solution. Impactive’s Teams and Leaderboards feature gamifies the process of taking action, which means volunteers can make an impact while also participating in some friendly competition with other volunteers within the organization. They can also create teams of volunteers to find motivation in collective action. By creating digital communities, volunteers can still enjoy a sense of belonging to a larger network of people who volunteer their time online.
More organizing teams are discovering the benefits of blending digital and traditional strategy in their organizing work, and digital organizing software is an essential tool to facilitate a seamless connection between the two. With digital organizing software, campaigns and organizations can execute robust organizing strategies in no time.
