The biggest advantage of digital organizing is that people can join a campaign from anywhere at any time. With the help of technology, passionate volunteers and organizers can mobilize voters, fundraise, and advocate for issues and candidates that they support from the comfort of their own homes. It’s no wonder why digital organizing becomes more important with each passing election year!
So how does one find the best digital organizing tools? Check out these five tools that can boost your campaign's impact:
Impactive: The Leading All-in-One Digital Organizing Tool
Campaigns that want multiple outreach options with reliable, secure performance should use Impactive. Impactive offers all the digital organizing tools campaigns need in one comprehensive platform: phone banking, SMS campaigns, volunteer management, relational organizing, gamified mobilization, and more.
The best part about Impactive is that the onboarding process for volunteers is exceptionally seamless. Volunteers can take action easily from wherever they are, using their computers or phones.
This ease of use allows campaigns to set up Friends and Family Messaging actions that prompt volunteers to encourage their friends and family to take action. In just a few minutes, volunteers can tap into the action and select five synced personal contacts to text (personal contacts are only synced with the user’s permission). Actions like this can make a sizeable impact, like increasing contacts’ likelihood to vote by up to an impressive 8%!
Impactive supports large-scale volunteer events, too. In the months leading up to 2020’s election, campaigns and organizations focused on increasing voter turnout used Peer-to-Peer Texting on Impactive to send over 150 million messages. This tool is best suited for campaigns that need scalable and reliable campaign management.
Access to Impactive starts at just $50 per month. Schedule a demo today!
Slack: Instant Connection Between Organizers and Volunteers
Some of the best digital organizing tools, like Slack, aren't specifically created for use by organizers and political campaigns. It’s likely that volunteers will have used these tools in some other capacity, so there’s an added benefit that little onboarding may be required.
Slack is one of the best tools for volunteer management and online communication for campaigns. It allows instant communication between volunteers and organizers; campaigns can also create different channels for volunteers based on groups or focus areas. The combination of Slack and a video calling software like Zoom becomes a substitute for in-person meetings with hundreds of volunteers at once.
Slack offers a free plan for smaller groups that don’t require tons of communication, but paid plans are still affordable for campaigns of any budget size.
NGP VAN’s Digital 8: Targeted Fundraising Platform
Campaigns that require large-scale fundraising operations should consider NGP VAN’s Digital 8 organizing platform. Digital 8 is a set of email marketing, fundraising, and social sharing tools that allow campaigns to conduct targeted, branded outreach to donors. Campaigns that want hefty support for their fundraising campaigns will especially appreciate the ability to customize fundraising appeals based on the donors’ giving history.
The Digital 8 platform offers two integrations that streamline fundraising operations. The ActBlue integration provides donation and conversion stats and unlocks visibility into essential fundraising metrics at once. The Facebook integration allows campaigns to create segments and push ads to targeted contacts. This suite of digital organizing tools is part of the larger NGP VAN product family, so campaigns that are already familiar with other NPG VAN products will navigate the product easily.
Pricing varies by request, but campaigns can find out more information here.
Ballot Engine: Customizable Voter Education Tool
Voter guides are one of the most useful assets to voters. With Ballot Engine by BallotReady, campaigns can create customized voter guides listing candidate endorsements up and down the ballot based on critical issues. Ballot Engine integrates with popular CRMs like VAN and Salesforce so campaigns can track voter engagement.
Ballot Engine is part of a larger network of digital organizing tools by BallotReady. BallotReady provides free access to voter registration checks, nonpartisan voter guides, and voting planning. Campaigns running on a tighter budget can also benefit from BallotReady’s free tools to ensure their voters are well-informed and well-prepared on Election Day.
Pricing for Ballot Engine varied by request, and campaigns can schedule a demo here.
The work of organizing requires an incredible amount of coordination and communication, but digital organizing tech can remove a layer of complexity. Start using these top digital organizing tools today, and multiply impact for your campaign!
