Fundraising may not always feel like the most glamorous work of an organization or campaign, but it certainly is one of the most important. And a lot of work goes into it, too — for each contribution, there are a number of steps that need to be completed. Luckily, fundraising software can help campaigns and organizations manage, organize, and communicate fundraising efforts properly.
Check out these six fundraising software tools that will help campaigns and organizations effectively operate their fundraising arm:
1. Impactive
Impactive is an all-in-one digital organizing platform for campaigns, nonprofits, advocacy organizations, and unions. Impactive includes Peer-to-Peer Texting and Friends and Family Messaging, which are perfect for teams that want to fundraise by texting contacts efficiently. With Peer-to-Peer Texting, organizations and campaigns can upload and text lists of supporters with messages containing links to a donation page. In addition, Friends and Family Messaging allows dedicated volunteers to message their personal contacts through the platform, which means all their texting outreach can be in one place. This fundraising software is the best option for teams that want quick but personalized outreach via texting.
Sign up for a demo of Impactive’s digital organizing tools here.
2. EveryAction
EveryAction is a donor management and fundraising customer relationship management (CRM) platform for nonprofits. One of the most impressive features of EveryAction is its predictive fundraising analytics, which assesses the past behavior of donors and provides insight into the best opportunities to increase donor value and overall donations. This means groups can constantly optimize their fundraising strategy efficiently and effectively. EveryAction is a great fundraising software tool for nonprofits that want to manage donor relationships comprehensively.
3. ActBlue
ActBlue is a fundraising software platform for Democratic campaigns and progressive organizations. In just a few minutes, campaigns can set up donation pages and share the links with voters and supporters. Campaigns can see how much they raised on an easy-to-read dashboard, with metrics like total and average contributions. Teams can also see which donation forms had the most success in driving donations, so they can track the most successful messaging points for fundraising. ActBlue is particularly known for being the platform of small donors, so campaigns relying on grassroots fundraising have a good chance of finding success with this tool.
4. Double the Donation
Double the Donation is a digital fundraising software tool that eases the collaboration between donors, their employers, and nonprofits for the maximum donor impact. The key feature of this platform is the matching gift plugin that nonprofits can embed into their fundraising channels. This plugin will help donors understand if their company will match their donation and how to access the gift matching, if possible. Any nonprofit can benefit from Double the Donation, especially as it requires little effort from fundraising teams, but can increase donations significantly.
5. DonorPerfect
DonorPerfect is an all-in-one fundraising software platform for organizations with robust fundraising efforts. This platform is noteworthy for the variety of features it offers (including direct mail and auction management) for teams to fundraise in many different ways. Organizations also can review contribution data in a standard, pre-built report, or customize a report for their specific needs. As a bonus, DonorPerfect integrates with Constant Contact for seamless email fundraising, which is particularly useful for teams already using this email marketing tool. This software tool is best suited for organizations that need powerful support for dynamic fundraising methods.
6. Network for Good
Network for Good is a fundraising software tool that aims to simplify the fundraising process for small and growing nonprofits. With Network for Good, fundraising teams can create branded fundraising pages, manage donors, coordinate virtual or hybrid fundraising events, and more. One of the best features of this tool is the ability to send personal videos to donors, which allows fundraising teams to build genuine connections with individual donors. This tool is the best option for growing nonprofits that need all of their fundraising support in one platform.
There’s a lot that goes into fundraising from start to finish. Any of these fundraising software tools will help campaigns, nonprofits, advocacy organizations, and unions streamline their fundraising process and maximize each donor’s impact. Happy fundraising!
