We’re very proud that Impactive continued to serve as a vital pillar in the progressive technology ecosystem this cycle. We served 375+ campaigns and organizations across 38 states: gubernatorial races down to school board races, and leading organizations like Black Voters Matter, Voters of Tomorrow, Reproductive Freedom for All, SEIU, and many more. Impactive clients sent 114.8 million text messages, made 3.3 million calls, and generated 1.25 million voter registration checks. Additionally, almost a third of the entire US population has been synced to Impactive for relational organizing, over 93 million contacts. We achieved these milestones with remarkable stability and truly best-in-class customer support (our average ticket response time was five minutes).
Read on for just a few of the many ways that clients leveraged Impactive’s powerful all-in-one suite:
Headcount is a national nonprofit organization promoting voter engagement among music fans and other celebrity audiences. Impactive has powered HeadCount’s “Good to Vote” voter registration check campaigns since 2022, and the 2024 cycle generated even more exciting results. In total, HeadCount campaigns have driven 1.78 million voter registration checks; their latest partnerships with Sabrina Carpenter, Ariana Grande, and Jimmy Kimmel sparked major buzz. Sabrina Carpenter’s sweepstakes alone drove over 35,000 voter registration checks, setting HeadCount’s record for 2024 impact.
Voters of Tomorrow is a youth-led organization that works to promote political and civic engagement with and for Gen Z. In 2024, they launched an extensive, youth-led voter activation campaign to encourage fellow young voters to cast their ballots. Focused on sharing critical election information and the stakes of the election, Voters of Tomorrow used Impactive’s Peer-to-Peer Texting and Phone Banking tools to text and call voters throughout America. In total, Voters of Tomorrow volunteers sent a whopping 15,901,377 texts and made 306,554 calls.
Houston in Action is a nonprofit organization that supports a collective of affiliate grassroots organizations by promoting community organizing, civil rights protections, and voter mobilizations. In 2024, they used Impactive’s Peer-to-Peer Texting tools across a network of almost 70 affiliates to reach out to low- to mid-propensity voters from historically excluded communities. Throughout the year, these organizations sent 2,548,164 texts to low-income, Black, Hispanic, Asian American, and Pacific Islander Houstonians.
Black Voters Matter is a voting rights and community empowerment organization for the Black community; the organization launches a variety of engaging campaigns and events to address issues like healthcare, education, and economic justice. Black Voters Matter uses Impactive as their hub for huge-scale Peer-to-Peer Texting campaigns and Broadcast Texting with short code; over 1,000 Black Voters Matter texting volunteers sent almost 28 million texts in 2024.
Interested in exploring how Impactive can power your organization in 2025 and beyond? Schedule a demo here.
campaigns and organizations trust Impactive to organize and mobilize their volunteers.
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